Digital Experience Leadership

Helping organizations build customer-centered operating models that drive real impact.

I work at the intersection of user needs, product strategy, organizational design and business objectives — translating customer-centered thinking into strategic and operational decisions.

Key Impact

20+ yrs

Digital Product Experience

Two decades of shaping digital products, teams and organizations — from hands-on design to executive leadership.

Up to 22

UX & product professionals led

Built and led several UX and digital product teams across various industries.

DesingOps environments

Built, established & optimized DesignOps in various companies and several environmennts in eCommerce, retail and insurance.

Group-wide

UX Strategy & Governance

Developed holistic UX strategy, governance frameworks and measurable UX metrics at organizational scale.

Leadership Principles

Impact over output I measure success by the difference a product makes for people — not by how many stories were shipped.
Problems over features I create products that address real needs — not features that fill a backlog.
Collaboration over silos Cross-functional ownership and shared quality standards matter more than individual agendas.
Clarity over assumptions Evidence, empathy and real user understanding — not guesswork or personal preferences.
Curiosity over certainty With over 20 years of experience, I stay curious — because good design is never finished.

Publications

Book (writing in progress)

The New Experience Economy

For executive decision-makers

How organizations can leverage customer experience as a strategic competitive advantage — and what it takes to get there.

Book (writing in progress)

The Mindset Shift

For UX professionals

A practical guide to evolving from operational UX work toward strategic influence and organizational impact.

"It's not about doing UX — it's about empowering organizations to make every decision through the lens of the customer."

— Fabian M. Lenz

Experience

2022 – Present

User Experience Lead

HUK-COBURG

Leading UX/UI for 3 brands. Design system. UX strategy & governance. Team of 22.
2021 – 2022

Head of Digital Products

asambeauty

Built digital product team. Introduced human-centered development process.
2018 – 2021

Head of User Experience

Hoffmann Group

Company-wide UX responsibility. Design component library. Cross-platform product design.
2015 – 2018

User Experience Manager

MediaMarktSaturn

UX team lead. Pattern library. Web, Smart TV and native app design.
2005 – 2015

Earlier roles

lenzwiefrühling · Kabel Deutschland · mediaprint infoverlag · FriendScout24 · AMAN Media

Certificates

CPUX-F CPUX-M Certified Usability Engineer A4Q CP Digital Accessibility Web Accessibility (W3C) Certified Scrum Master PSPO I PSU I PAL I PPDV

The organizations that win tomorrow are the ones that start deciding from the customer's perspective today.
Where do you stand? And where do you want to go?

Let's talk about building
better organizations.

Open for strategic UX leadership, consulting and sparring.

hello@fabianlenz.com → LinkedIn → Let's have a call →

Helping organizations build customer-centered operating models that drive real impact.

The organizations that win tomorrow are the ones that start deciding from the customer's perspective today.Where do you stand? And where do you want to go?

Let's talk about buildingbetter organizations.

The organizations that win tomorrow are the ones that start deciding from the customer's perspective today.
Where do you stand? And where do you want to go?

Let's talk about building
better organizations.